“Surely Allah loves those who always turn to Him in repentance and those who purify themselves.”
Surah Al-Baqarah (2:222)
Sertu, The Modern Way
Antiseptic
Properties
Scientifically proven antibacterial protection removes harmful impurities and germs, keeping your skin safe, clean and calm.
Clay, Already
in the Bottle
No soil to find, no mixing by hand. Shake, lather, rinse, wherever you are.
Gentle
Ingredients
White kaolin clay, aloe vera and bergamot cleanse without stripping your skin’s moisture.
Dermatologically
Tested
Lab-tested to be hypoallergenic and gentle, even on sensitive skin.
Within Reach,
Anywhere
We aim to bring SAFARA to transit hubs, hotels and clinics, so purification is close at hand.
The Benefits of Bergamot
A citrus long valued in traditional remedies for its cleansing qualities, much like our own limau purut. In SAFARA, its oil brings a clean, calming scent to every wash.
Cleansing Is Your
Return to Peace
Sertu usually means finding clean soil far from home and mixing it by hand.
SAFARA puts the clay in the bottle, alongside gentle ingredients that cleanse without stripping your skin.
Keep it within reach for your Sertu, at home or on the road.
Purification, Made Easy
Seven washes, one bottle.
Before you begin: remove any visible najis and rinse it away.
-
Shake well for about 5 seconds, so the clay is mixed through.
-
Recite Bismillah as you begin.
-
Lather and wash where cleansing is needed. This is your clay wash.
Wash 1 -
Rinse 6 times with clean, flowing water.
Washes 2–7
1 clay wash + 6 water rinses = the 7 washes of Sertu
Liquid Clay Soap
Bergamot
We’ll confirm your order, payment and delivery with you on WhatsApp.
- Antiseptic properties
- Sertu ready
- Dermatologically tested
- Hypoallergenic
Key Ingredients
- Kaolin Clay
- Bergamot Fruit Oil
- Aloe Barbadensis Leaf Juice
View full ingredients list
Aqua, Kaolin, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Polyquaternium-39, Glycol Distearate, Cocamide MEA, Laureth-10, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Aloe Barbadensis Leaf Juice, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Maltodextrin, Sodium Benzoate, Citric Acid, Fragrance, Methylchloroisothiazolinone, Methylisothiazolinone, CI 19140, CI 42090.
What’s Inside
Kaolin Clay
A soft white clay that lifts away impurities and suits all skin types.
Bergamot Fruit Oil
Helps clarify tired-looking skin, with a citrus scent that calms.
Aloe Barbadensis Leaf Juice
Supports your skin’s barrier with light, lasting hydration.
Before You Use
Clay settling at the bottom is natural, so shake well before each use. For external use only. Avoid direct contact with the eyes, and stop using it if irritation occurs. Store in a cool, dry place away from direct sunlight.
Wherever You Need It
Travel
The 90ml bottle fits your carry-on.
Veterinarians
Keep the 450ml by the clinic sink.
Daily
Ready at home whenever Sertu is needed.
Loved by Many
“Works great! Doesn’t leave my skin feeling tight or oily after use. Removes make-up well too. Highly recommend.”
Erin_92
“Love how gentle this soap is and keeps my skin hydrated even with double soap.”
Amirulain
“I absolutely like the scent and how easy it is to bring along when I travel. A staple in my bag now.”
Verified Buyer
Distributed by 
At Khalifa Group, we believe that knowledge, innovation, and lifelong learning are essential pillars in building sustainable industries and resilient economies.
Our stewardship is grounded in governance, sustainability, and long-term community outcomes, with integrity and trust held to the utmost standard.
Your Purification Just Got Easier
Order SAFARA · from RM 14.90Frequently Asked Questions
SAFARA is in the process of obtaining its Halal certification. Our ingredient sourcing and production plant are already Halal certified.
Yes. SAFARA contains kaolin, a natural clay, so washing with its lather is the clay wash that Sertu requires. Remove any visible najis first, then follow the clay wash with six rinses of clean, flowing water to complete the seven washes.
Sertu is seven washes in total. Washing with SAFARA’s lather is the first, the clay wash. The six water rinses that follow complete the seven.
Choose your size and quantity, then tap Order on WhatsApp. We’ll confirm your order, payment and delivery with you there.
SAFARA is made primarily as a hand and body wash, but its kaolin clay and aloe vera are gentle enough to use on any part of the body. Just avoid direct contact with the eyes.
Kaolin is a natural clay, and it settles to the bottom over time. Shake for about 5 seconds before each use so every wash carries clay.
Yes. Use the partnership form below and we’ll send you our wholesale information.
Interested in distributing SAFARA?
Whether you run a hotel, transit hub, retail store or clinic, reach out and let’s talk partnership.
safara@khalifa.my +6019-292 2537